This week there has been some very interesting developments, apparently Facebook is going into TV. Yes, the social media giant is said to be entering the world of video and TV. This is according to a couple sources, Fox Business and Recode to be specific.
Facebook has been doing plenty in the past years, Facebook is no longer just a social network, but it's a household name, everyone knows what Facebook is. It was only a matter of time until Facebook indulged into something outside it's social media realm, and Facebook appears to be planning to enter Television.
Facebook has a interesting person on their board, according to Recode, it's Netflix's CEO Reed Hastings. You know Hastings and Zuckerberg have a decent relationship, and discussions have probably taken place between the two, and others, but mainly between them which led Facebook to this plan.
According to Fox Business, Facebook is planning on building an app for TV set-top boxes and aiming to be a "video first" company. Here is a video from Fox Business explaining further:
Facebook will no doubt be stepping into a world of competition, but it will depend on what route they'll be taking. Facebook seems to be going the YouTube route, per that same Fox Business article mentioned above, and even Business Insider confirmed it. Mark Zuckerberg plans to do short videos only, per Business Insider.
Facebook started running "Facebook Stories", so that could have been a hint. It seems that Facebook is being very original, an app for short-form videos, opens up may doors. Facebook could create their own, people can upload their own, and it can be accessed just like YouTube.
Can Facebook beat YouTube? It'll be a good fight no doubt, but ultimately Facebook is going to have to rely on their 1.74 billion monthly active users per Statista. YouTube gets 3.25 billion views per month, per FortuneLords, and that'll be a hard number to top for anybody stepping into that kind of market. Whatever happens it's going to be interesting.
Like YouTube, Facebook is going to go after the ad revenue with this, per Business Insider. With the world destined for a completely digital way of life, Facebook is just simply stepping on the stage, and advertisers are always thirsty for new ad space. It's no question that Facebook will be able to compete, attract plenty of advertisers, and make hefty pay days with their product.
Everyone who is a fan of Facebook and simply a fan of videos should be excited, the market should be very excited, because this could spark something. Netflix and YouTube should be nervous, more so for YouTube than Netflix, but Facebook could buy Netflix. Think about, Netflix's CEO is on their board, Facebook could acquire some essential resources from Netflix, and vise-versa. Not far fetched, check out the previous Business Insider article for more.
This is an exciting time for digital content all around, from suppliers to distributors. Facebook is simply joining the stage with those that have been there. Expect plenty more companies to follow in the future, because digital and the Internet of Things are the future.
Facebook stock per Google: