Internet streaming TV is becoming the new norm in America, a norm the cable companies hoped was just a fad. There are plenty of players already in the game of Internet TV with those being: DISH Network's Sling TV, DirecTV Now, Playstation Vue, and Verizon is flirting with the idea. YouTube, well Google, is entering a sprouting market here, but with a name like YouTube, gaining users shouldn't be a problem.
YouTube TV will be 1 flat price of $35/month for up to 6 accounts, and even will have unlimited DVR storage according to YouTube. YouTube TV will consist of at least 40 channels including ESPN, FOX, NBC, ABC, CBS, FSN1, FOX News & FOX Business, and local channels per USA Today.
Here's a video from CNBC to explain further:
One big thing Google will benefit from is advertising, launching this Internet TV service will greatly increase their ad revenue. If YouTube TV proves a success within a year or two, expect Google to expand this service by adding more networks and creating original content.
Launching a TV service makes sense for YouTube, they are a video and broadcasting website, so why not sell subscription based television? To make this a real success, YouTube needs to use their brand to attract users, but also appeal to cord cutters, and use great Google advertising for showing off why YouTube TV is better than the rest. Users and ads will make or break this service.
YouTube TV could create an open for YouTube stars and popular YouTube channels to compete for and create original content for YouTube TV. Very big opportunities that traditional satellite and cable companies don't have.
This just reinforces the argument of the cord cutting norm, the industry is starting to lean in this direction. Once a couple larger names enter the arena, maybe Verizon and Comcast, traditional cable and satellite packages may be a thing of the past. First things first, we'll need far better Internet speeds and network infrastructure to make Internet TV king, but the trend is surely gaining steam.
YouTube TV is not yet for sale, but it'll be very interesting to see the reaction and reviews when it does. In the meantime, let's see if any other cable, ISPs, or media companies release an Internet TV plan of their own.